Mana Azizsoltani

Consulting

Helping casinos leverage data and AI

I am the head of data science at differential labs, where I lead the development and implementation of data science and AI solutions for casinos all across the globe. I am also the head of knowledge architecture for Hex Gaming AI. Hex is a platform for LLM-driven personalized marketing in real time.

Roles

Where I build casino AI and analytics systems

Differential Labs

I lead the development and implementation of data science and AI solutions for casinos across the globe, translating models into workflows that operators can actually use.

  • Casino-facing data science and AI systems
  • Marketing, fraud, surveillance, and operational analytics
  • Model interpretation that connects technical output to business decisions
Visit Differential Labs

Hex Gaming AI

I help shape the knowledge layer for LLM-driven casino workflows, especially where personalization, domain expertise, and real-time marketing logic need to work together.

  • Knowledge architecture for casino-specific AI agents
  • LLM workflows for personalized marketing in real time
  • Domain structure that keeps AI useful for casino teams
Visit Hex Gaming AI

Clients

I have worked with some of the biggest players in the industry

Areas

I have experience in various faces of the business

Marketing

Individual-level personalization

The right offer, to the right person, at the right time, with the right components, terms, and delivery.

  • Offer sensitivity and reinvestment efficiency
  • Churn prediction and patron lifecycle modeling
  • Future value prediction from first-property interactions
  • Preference modeling and personalized offer construction
Surveillance

Sharper signals for unusual behavior

Building models that help teams understand what is unusual for a specific patron, not just unusual in the aggregate.

  • Unusually high loss thresholds by patron
  • Improbable loss detection across wagers and bet mix
  • Advantage play detection and safeguard workflows
  • Behavioral signal monitoring
Optimization

Better decisions across operations

Turning analytics, forecasting, and reporting into practical recommendations for casino and hospitality teams.

  • Operational reporting and executive dashboards
  • Forecasting and demand-oriented analysis
  • AI-supported decision workflows
  • Recommendations that connect models to daily operator action

Writing

Check out some of my thinking